India’s Pioneering PR & Communications Firm Driven by Dynamic Leadership, Innovation, and Service Excellence.
INTEGRATED CENTRE FOR CONSULTANCY PVT. LTD.
Since its establishment in 2011, Integrated Centre for Consultancy Pvt. Ltd. (ICCPL) has continuously evolved to emerge as a prominent Public Relations & Communications firm under the hegemony of Dushyant Sinha, the Founder Director.
Specialising in the real estate & education landscape, ICCPL proudly boasts one of the largest real estate PR portfolios in the industry, with over 400+ clients and more than 1,200 projects successfully marketed, across India & globally. The company’s expertise also extends to other sectors, including healthcare, start up and automotive.
SERVICE PORTFOLIO: EXCELLENT OFFERINGS ICCPL
provides a wide range of services, including reputation management, corporate communications, branding, strategic positioning, crisis management, and digital marketing. Additionally, the company operates under a group of companies that enhance its service offerings, making ICCPL a one stop solutions for all marketing needs. Following are the details of the other wholly owned subsidiary companies under ICCPL group:
DigiComm: It specializes in digital marketing solutions, including SEO, social media management, and performance marketing, helping clients succeed in the digital landscape. In today’s time, DigiComm is one of the largest marketing and lead generation company for realty sector in Northern India. (www. digicomm.in)
• Studio 360: As a creative powerhouse, Studio 360 is dedicated to branding, content creation, and graphic design, delivering visually compelling campaigns. The team is backed by expert designers and excellent think tank. (www.studio-360.in)
• TWH Hospitality: It is a distinguished hospitality management firm offering end-to-end solutions for hotels and resorts, from operations to marketing strategies. Under the hospitality division the company is already operating successful resorts & cafes in Goa. (www.twhhotels.com)
• Bayside Corporations (BCS) : A well-established name in the luxury selling of Indian real estate, BCS specializes in selling high-end residential and commercial properties, catering to the needs of discerning clients in search of premium spaces. The real estate selling firm is a leader in regions of Goa and Kasauli. The firm was recently in news for its tie ups in Himachal and UAE regions. (www.baysidecorporations.com)
Together, these companies create a comprehensive ecosystem that enables ICCPL to deliver holistic solutions tailored to each client’s needs. The group together can be easily valued for over USD 50 Million, which itself is a distinguished achievement in service sector.
THE CORE VALUES
Integrity, innovation, and collaboration are the core values Dushyant Sinha prioritises as a leader. Integrity ensures ethical practices and transparent communication, which fosters trust among clients and employees. Innovation motivates the team to continuously explore new ideas and solutions, keeping them at the forefront of industry trends. Collaboration promotes teamwork, ensuring that diverse perspectives contribute to their success. These values guide their decision-making process, enabling sustainable growth and client satisfaction.
INNOVATION: THE KEY DRIVING FACTOR BEHIND ICCPL’S DYNAMIC JOURNEY
Innovations are at the core of ICCPL’s operation. The company fosters innovation through regular brainstorming sessions, workshops, and an open-door policy that encourages idea-sharing across all levels. It recently introduced AI-driven analytics in its PR campaigns, which has improved media targeting and allowed for real-time adjustments. This innovation has significantly improved campaign effectiveness and client outcomes. Additionally, DigiComm has developed advanced digital marketing solutions that leverage data analytics to optimise online engagement, further enhancing its ability to deliver measurable results.
AN EDGE OVER THE PEERS
ICCPL has distinguished itself in the public realm through its client-centric approach, customised solutions, and integration of traditional and digital PR strategies. The company’s diverse group companies—DigiComm, Studio 360 and Bayside Corporations—allow it to offer a 360-degree service portfolio, enhancing its competitive advantage.
Together with its sister companies, ICCPL is the only firm in India to provide a 360 degree marketing & selling solutions to especially the real estate sector clients. Additionally, ICCPL stays ahead of the competition by closely monitoring market trends, participating & organizing global industry events, and collaborating with experts. Emerging trends such as AI-powered content creation, hyperpersonalisation, and the rise of integrated digital marketing will shape the future of PR.
“We are proactively integrating these trends into our services to ensure our clients remain competitive,” says Dushyant Sinha.
NURTURING TALENT AND EMPOWERING CAREER GROWTH
ICCPL’s employees are the heart and soul of a go-beyond culture that enables the company to attract and retain worldclass talent and drives the company’s competitive advantage. They offer mentorship programs, skill development workshops, and leadership training to nurture talent. Personalised career development plans ensure employees achieve their professional goals while contributing to the company’s success. The company’s open-door policy and regular feedback sessions foster a culture of continuous growth and innovation.
STRONG HR POLICIES & CREATING A POSITIVE ENVIRONMENT FOR HOLISTIC GROWTH.
Under the leadership of its Founder, Dushyant Sinha, ICCPL Group has always been very inclined towards creating a positive environment for all its team members. Stronger implementation of HR policies to hire and train the right team members have always been a major motive for the group, which eventually focused on creating a very healthy, motivating and safe environment for all the work force. In today’s time the entire HR , hiring , training and numerous team building events, are being ably managed by its Group CEO, Ambika Saxena, who along with Dushyant Sinha, has been taking the company forward, strongly supported by its senior team members.
SIGNIFICANCE OF CUSTOMER FEEDBACK
Customer-centricity is at the core of ICCPL’s approach. The team actively seek client feedback through surveys and consultations, using it to refine its services and ensure alignment with client goals. The dedicated account management teams work closely with clients to deliver tailored, impactful solutions.
FOSTERING AN INNOVATIVE AND TECHNOLOGYINTEGRATED CULTURE
ICCPL has embraced remote work by incorporating advanced collaboration tools and flexible work policies. The company prioritises employee well-being through wellness programs, mental health support, and regular virtual team-building activities. These initiatives help ensure a productive and engaged workforce in today’s evolving work environment.
THE ROAD AHEAD
Since its inception, ICCPL has been on a trajectory of success. Looking ahead, the company aims to expand globally and diversify its service offerings in the next five years. Some of its key strategic decisions include investing in AI and data analytics, forming strategic partnerships, and enhancing the capabilities of group companies.
“This growth strategy will solidify the company’s position as a global leader in PR and digital marketing,” emphasises the leading man.
GIVING BACK TO THE COMMUNITY
Corporate social responsibility (CSR) is a fundamental part of ICCPL’s values, demonstrating its commitment to making a meaningful difference in the communities. Through the ICCPL Foundation, the ICCPL team organises various impactful initiatives aimed at fostering inclusivity, compassion, and community support. One of their key initiatives is the free food distribution to hundreds on regular basis , along with donation drives in orphanages and plantation drive to keep the environment green and healthy. The company was also one of the of only PR & Communications firm to offer jobs to people from media fraternity who lost their livelihoods during pandemic and also adopted education for kids who lost their earning parents.
ADVICE FROM THE VISIONARY
Dushyant Sinha concludes with a message for entrepreneurs and businesses:
“Adaptability and innovation are essential in today’s dynamic business environment. At ICCPL, we are committed to building lasting relationships, delivering impactful solutions, and fostering positive change in the communities we serve. Join us as we continue to innovate and flourish together, creating a brighter future.”
He concludes by saying,
“we are not here to earn only money, we are here to earn respect & inspire others to build business houses not built on debt or equity selling, but robust business houses with profitability and a continuous upward growth along with successfully creating a portfolio of diversified business interests.”
To know more about him and follow him log on to: www. dushyantsinha.com To know more about the group log on to: www.iccpl.in
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