Top 5 Men’s Wellness Brands in India
The wellness industry in India is undergoing a transformation. What was once limited to gym supplements and generic Ayurvedic remedies is now becoming a specialized men’s wellness movement , covering skincare, hair health, nutrition, sexual health and even mental well-being.
Here are the top 5 men’s wellness brands in India making waves in this space:
1. Man Matters
Man Matters, a pioneer brand in men’s health, has shifted the way Indian men engage with wellness. Man Matters doesn’t just sell products, it also connects you with doctors and experts online, offering help for hair loss, sleep, nutrition, sexual health and skin care. With its combination of medical credibility and consumer convenience, Man Matters has built enormous trust with consumers and is a leading brand in its category.
2. Be Bodywise (For Men)
Bodywise, which is part of the Mosaic Wellness group, has developed a strong foothold with male consumers with science-based, doctor-formulated products that are made for male health concerns. Their men’s line hair serums, multivitamins and DHT blockers. To date, Bodywise has started providing more transparent communications and educational content to build trust with male consumers, rather than just firing out a trend and hoping they get purchasing habits.
3. COCKY
Among the new wave of brands, COCKY is breaking boundaries by merging grooming with wellness.
Its flagship launch, Formula H- India’s first Happiness Serum, is a neuro-cosmetic that leverages the skin–brain connection to reduce stress, boost oxytocin and improves mood. This category-first innovation pushes men’s self-care beyond vanity into the realm of emotional balance and mental well-being.
But COCKY isn’t stopping there. The brand has already announced plans to introduce more neuro-cosmetic products that work at the intersection of skincare and neuroscience, a space still unexplored in India.
Alongside Formula H, COCKY’s “THE ONE” collection delivers simplified, multi-action grooming solutions, serums, sunscreen, facewash, shampoo, bodywash and a clinically tested hair growth serum, each powered by globally sourced, clinically proven actives.
4. OZiva (Men’s Range)
In the plant-supplement and superfoods space, OZiva has earned an excellent reputation. Its men’s range consists of a protein blend, a stamina booster and nutrition focused on skincare, mixing herbal medicine and modern science. With a clean label and certifications, OZiva has attracted men’s health-conscious customers who place nutrition at the center of their wellness journey.
5. Setu (Men’s Health Line)
Setu is gaining traction in the preventive wellness industry with nutraceuticals that are aimed at trying to tackle modern lifestyle determinants including eye strain from screentime, gut health, immunity, sleep. They even have a men’s health line that has specific formulations around testosterone, prostate health and vitality showing how men’s wellness in India and developing countries is evolving from essentials to more functional higher care.
Final Word: Beyond Grooming, Toward Holistic Wellness
The Indian men’s wellness segment is experiencing an evolution beyond just grooming to deep, holistic well-being. Man Matters brings clinical credibility, OZiva’s strength is in its plant nutrition approach and Setu leads with health linked to lifestyle.
For today’s Indian men, wellness is no longer just about looking fit or having good skin, it’s about confidence, balance and feeling good from the inside. These five brands are leading the way.
Read more: Top Business Magazine
