Written By- Jaya Pathak
Year 2025 is the time of hyper connected social media platform. If any brand wants to create their identity, then they must emphasis on building a strong online presence. But plethora of online platforms are available in present time. It is creating a confusion which platform should you choose and where you should give more focus and your precious time and resources. It is to be noted that you are not required to be everywhere rather it is about building presence on those platforms where your audience watches you a lot. It requires a strategic presence which can help you to choose the best platform for your brand to create a unique identity and identify your target audience.
In this blog, we will discuss some best platforms for you which can help you to create a unique identity for your brand across various industries.
- Instagram: After ban of TikTok in 2020 in India, Instagram has gained a wider range of audience which contributed to its popularity. Instagram features reels and threads which can be used for marketing of your brand.
With the help of reels short form of video can be shared with audience. In this year, Instagram is a dominant social media platform for building brand identity.
Brands are generally preferring this platform because of its massive user base. This platform is known for highly engaged audience across India yet Instagram offers the feature of creating and watching engaging trending short reels.
If you want to showcase your products and services then it can be done through creating visual impacts such as high-quality photos and stories. For interaction and community building, Instagram features reels, stories and threads.
It also features Instagram shopping platform which can be used to discover and purchase products directly within the app. You can take help of influencers to expand your reach.
- YouTube: YouTube is one of the earliest platforms featuring video content. With the massive reach and diverse range of content categories, YouTube is still a dominating platform in the Indian market.
It features shorts which has gained wider popularity. Brands can use the power of short video content within YouTube.
It is known for it’s diverse and massive access. This platform is able to engage a wider range of audience through its diverse content categories. The YouTube videos and shorts rank high in Google search results which ultimately boost the visibility of this platform.
Through diverse formats such as storytelling, tutorials, educational content and long form narratives, brands can build trust and connection with their audience.
A deep engagement can be created with audience by offering shorts. Apart from building the identity of brand you can also explore ad revenue and memberships for long term content creation. This platform can be used for wider range of audience and catering to a diverse range of interest which makes it suitable for each brand.
- LinkedIn: This platform is not just limited for job seekers anymore. It has become a hub for business and professionals who are looking to build authority and grow their influence in business industry. This platform has around 1 billion users.
It is most suitable for B2B service and SaaS companies. If you are looking for personal branding for executives and professionals then you must use this platform.
It provides targeted professional audience with industry peers and emerging talent. It can be used for sharing articles and deep insights to showcase your brand as a leader in your field. This platform can be used for creation of networking and lead generation.
You can attract talents by highlighting your workplace culture and stories of employ. If you have a B2B company or you are a service provider, then you can use this platform to build your professional reputation and generate leads in the Indian market.
- Facebook: Despite the rise of new platforms, Facebook remains one of the top platforms in India known for its user base. Billions of users across various countries and areas are connected to this platform. It has the largest user base in India.
Facebook is known for its diverse range of content formats. Users can share text, images, videos, live streams and even host discussions in group.
It also features advertisements which can be used to precisely target your audience and is highly effective for paid campaigns. Thus, if you are a brand and looking for community building support, engagement, then this is your go to platform.
- Pinterest: Nowadays, Pinterest is being used excessively as it is a visual search engine along with the social media platform. It has nearly 480,000,000 monthly users. It is most suitable for bloggers and content creators. If your brand is looking to increase the web traffic, then you must use this platform.
It your brand is from fashion industry, beauty or a DIY brand then there is no any best platform for you except Pinterest. Fashion girlies are taking inspiration from Pinterest itself for their wardrobe.
You can showcase the details of your product and services through advertisements which is pleasing to eyes and cost effective. Based on themes and interests of buyers, you can create a content likewise.
Conclusion
There is no any perfect platform for brand. You have to use your own brain depending upon your goals and market. You’re not required to show your excellence on multiple platforms rather you have to choose strategically a particular platform which aligns perfectly with your brand objectives and can offer you a wider range of audiences. Therefore, if you want to build a strong presence and create a wider reach, then you must strategically choose the right platform for you to create an online presence which will elevate your brand and connect with large audience.
Read more: Top Business Magazine
