Building a Brighter Future PNB Housing Finance’s Story of Innovation and Growth
“Home is where the heart is”, and for millions of people, PNB Housing Finance has made that dream a reality. PNB Housing Finance is a leading housing finance company registered with the National Housing Bank (NHB) and promoted by Punjab National Bank (PNB). Established in 1988, the company offers a range of home loans and related financial products, including home loans, loans against property, home improvement loans and more. PNB Housing Finance is renowned for its customer-centric approach and commitment to facilitating home ownership.
The company’s robust distribution footprint of 356 branches and outreaches across India, along with a wide network of over 14,000 channel partners, serves customers across 20 states, making it a pioneer in the Indian housing finance market.
Challenges and Key Strategic Decisions
PNB Housing Finance navigated challenges like rapid loan book growth, the default of a major financial institution, and pandemic-induced pressure. Under the MD & CEO Girish Kousgi’s fine guidance, the company developed a strategic approach, stopped corporate lending, and focused on enhancing the use of technology to streamline operations and improve customer services.
The Key Differentiating Factors
PNB Housing Finance’s competitive advantage lies in its unwavering focus on profitable, resilient, and inclusive growth, enabled by a clear strategic roadmap and disciplined execution. Under the leadership of Mr. Girish Kousgi, the company has undergone a transformative shift that prioritises retail lending, leveraging technology, and improving access for underserved markets, positioning it uniquely in a highly competitive housing finance landscape.
At the Leading Edge: Industry Trends and Market Shifts
PNB Housing Finance stays ahead of industry trends and market shifts by adopting a forward-looking strategy rooted in data-driven decision-making, tech-led transformation, and a customer-first approach. The company’s shift towards retail lending, particularly in affordable and emerging markets, reflects its strategic foresight. PNB Housing Finance continuously assesses macroeconomic signals and realigns its offerings accordingly.
Nurture Talent and Promote Growth
PNB Housing Finance’s ‘People First’ philosophy is at the core of how it nurtures talent and drives employee growth. The company believes that the success of its organisation is deeply linked to the development, engagement, and retention of its people. The HR strategy is designed around meritocracy, inclusivity, and performance, ensuring every employee has the tools, support, and opportunities to grow personally and professionally.
Giving Back to the Community
PNB Housing Finance approaches corporate social responsibility (CSR) through its dedicated CSR wing, Pehel Foundation, which aims to uplift marginalised communities by addressing their most pressing needs with empathy, strategy, and impact. The company’s CSR strategy is guided by a strong sense of accountability towards people and the community who invest their time, trust and labour into nation-building.
Customer-Centric Approach
PNB Housing Finance ensures customer-centricity by streamlining systems and processes, particularly in credit underwriting, customer servicing, and digital touchpoints. The company has made significant investments in streamlining its system and processes to better serve and anticipate customer needs across segments. Customer feedback plays an instrumental role in shaping a company’s offerings.
Adapting to the Future of Work
PNB Housing Finance adapts to the future of work by focusing on employee well-being, development, and making a difference in the community. The company’s employee wellbeing programme includes industry-leading preventive care, health check-up camps, hospitalisation support and mental health support.
Road Ahead
PNB Housing Finance is entering a highconviction growth phase, backed by a robust foundation, focused leadership, and a futureready business model. The company aims to become one of India’s most trusted, diversified, and inclusive housing finance companies, with a dominant presence in retail, especially in affordable and emerging markets. By FY27, the company envisions its retail loan book to reach a milestone of ₹1 lakh crore, with the affordable housing and emerging markets segments forming 40% of the total retail loan book.
From the CEO’s Desk: Closing Message
India’s housing finance landscape is evolving rapidly, and with it, we are evolving to embrace innovation, strengthen governance, and expand our reach to serve the next billion. At PNB Housing Finance, we are ready to lead from the front, with resilience, responsibility, and a relentless drive to shape a better tomorrow.
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