Victor Podder: Reinforcing the Trade of ‘Rural Production’ with its Techno-innovative Portal, Bengali Digital
Seeing the future with visionary insight and walking on the uncharted path of entrepreneurship is a journey traveled by Victor Podder to form Bengali Digital, an ecommerce marketplace to showcase the quality and versatile products of small-scale vendors. The creative instinct is focused on providing a global platform to the local manufacturers, vendors, artisans, and craftsmen of the Bengali community and creating awareness about the rich culture of Bengal worldwide.
Victor Podder is an innovative leader, who always comes up with something out-of-the-box. During the pandemic, the unpredicted situation made him think of creating a portal where my Bengali community to start with can come and do their purchases of quality products. He has seen challenges of the people be it procurement or selling, and it is the ecommerce that will exist in the coming days as the solution.
When the initiative was launched, it was the most challenging time for every individual. Because of his intelligence and ability to rise in spite of all the competition prevailing in the market, Vicor took every step and decision keeping in mind the solution that he will provide to an individual. Present-day, Every product at Bengali Digital has a sign on its own & bought into the portal with proper analysis.
Overview of the Venture & the Differentiating Factors
Keeping in mind the rich culture of Bengal, the Bengali Digital portal is the right platform for creating awareness around the globe. The majority of their products come from the rural sector and the man behind the brand, Victor is proud that with this portal all these manufacturers will be able to get justice of fair pricing. The concept is Farm to Fresh with value for money pricing.
They have a huge variety of products under different categories and with the help of an experienced team, they will be adding a wide range of products. The x-factor with them will be the sales assist team who will move to the customer place ( with prior appointment ) , assist them with the ordering, will carry samples for providing the feel of the products & ensure smooth transactions & delivery. Overall it will be a feel-good factor for a customer.
The Inception Story
As Victor Podder and his team are already into the restaurant biz. with their existing Brand Aahare Kolkata at Mumbai, they found there is a huge demand for local items amongst the Bengalis from handicraft to the grocery. The majority of these items are sold by unorganized medium with low quality and huge price margin.
Slowly when Victor starts diving deep he found all these items are also very popular amongst other communities but due to the non-availability of proper channels the requirement is getting diluted. He quickly thought there should be something where this manufacturer from the rural part should get connected with the customers with fair price & genuine quality. With the help of a dedicated team & numerous brainstorming sessions the ball started rolling and today they have about 500 +items listed. And, Victor is confident in the coming days the Brand is going to become a household name.
R&D & Major Advancements
R&D is one of the major factors of customer satisfaction. The company believes any product or process before launch should get into trial mode. Example all their live products especially the fishes & exotic vegetables are procured from organic farming which gets shipped in special packaging and delivered fresh to our customer.
At Bengali Digital, the team is using the latest platform of the payment gateway where the customer data stays secure at all times. As the team believes logistics is the backbone of ecom they have API integration with countries’ most preferable courier DTDC Express Ltd. wherein the customer will have very access to his shipment till delivery.
Definition of Success & Key Skills behind it
“For any success, it requires proper planning & execution. If your formula of the biz. is correct no one can stop you. Only a matter of time”, apprised Victor.
The two mantra which Victor believes in;
- Stay focused on your goal
- Have patience till the time you accomplish your goal.
The Work Culture & the Motivated Team
Bengali Digital is very much open with their staff at any level. They empower them to make decisions that help them to get the best out of them. Their decisions are transparent and their expectations are very much clear to the team.
To keep continuous motivation, Vitor believes it is most important how frequently they can stay connected with each other. For this, he ensures to get connected with the team every alternate day via google meet & engage them with various activities as everyone understands work from home itself is a stress. The leader emphasizes the interesting skill of his staff and thus he allows them to showcase their creativeness. This way they all maintain a positive atmosphere in the organization.
Bengali Digital’s Future
Bengali Digital and its product are going to be a household name in the coming future. Customers will not only shop from the portal but also be able to access renowned doctors of major cities, medical help during emergencies to their parents living in Kolkata, and financial guidelines of Insurance & Investments.
Further, Victor shared, “we want to cover the entire East Zone along with seven states of the North East. This is the part of India that is untouched and we will give our best to reach every corner of the globe. It is not me alone to be a leader but all our associates who will be joining in this drive will be a leader on its own which is my prime object and purpose of this company creation. Let’s see how many leaders I can create in the coming years.”
Words of Wisdom
For any aspiring entrepreneurs the way of doing biz. has changed after this pandemic. You in person need to have complete technical knowledge of your biz. formula with sufficient financial backup for a year at least. Build biz. on automization rather than going manual. Customer expectations and feelings should be given the highest priority & their suggestions should come to your ears directly. Lastly, keep faith in your decisions, success will be bound to come.
Read More: Business India Magazine
