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26 FOOD & BEVERAGE CompaniesGround-breaking Business Trends forThere is always a change of preference, that%u2019s a human nature where people often get bored with choosing the same kind of meal every day. Bold flavors and meal-replacing snacks are always at the lead when it comes to food preferences, health, and wellness, immunity-boosting food. Consumers are more often nowadays, looking forward to nutrition-packed foods. An increase in the demand for healthier, quality frozen food products to fit in with changing lifestyle, more importantly for the maturing millennial generation who are busy in making a balance between a healthy family and career. The millennial consumers are more %u201cclean eaters%u201d than any other generation and intend to have a strong interest in what they are eating, how is it made, and by whom. Today is a generation that lives in a world where they can instantly access to information and if the consumer is unable to understand or find out about how a product is made and what is it inside it, they simply choose to leave it behind and switches to alternative products made by companies that have a more convincing and genuine commitment to sustainability and improvement of the environment.Safety, Sustainability, and Transparency is all that mattersConsumers are more into demanding information about the food they eat, food safety is the main thing food and beverage industries focus on and it is now costing billions each year. The industry finds it more important to pinpoint safety issues immediately; from the people who are growing to the manufacturer, distributor, and beyond. The food companies need to be more focused on waste reductions as the consumers are more into demanding sustainable, transparent production and packaging in the products they purchase. As per the customer%u2019s demand, the quality control and safety of the food products must be at the top.Cuisine26