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18 THE BOATHEADS & #HIGH5BOATHEADSThe company shows its concern and connectivity with the customers by calling them %u2018boAtheads%u2019. In other words, anyone who starts using a boAt product is termed as a %u2018boAthead%u2019. boAt has completed five years of its inception and therefore, it comes up with the term #high5boAtheads.The Role of Investors & MarketersThe success story of boAt incorporates the investors and marketers too. First of all, boAt identified the needs of the customers. First of all, after coming to know that the previous products were not in a good look, it ensured beautiful designs and eye-catching colors for its products. Then, changing the products according to the demands of the customers, moreover, the role of investors and marketers also has been remarkable. It was in 2018 that one of the investors Kanwaljit Singh of Fireside Ventures invested 60 million in the company or to the success story of boAt. He was fascinated with the founders%u2019 abilities to target the right audience and look for the right quality.In April 2021, Qualcomm Ventures invested INR 50 crore in the company at a valuation of INR 2200 crore.The partners of boAt are TATA CLIQ, Paytm mall, BIG C and many more.THE PRODUCTS & COST-EFFECTIVENESSboAt at first brought the indestructible Apple charging cable and charger, the second product incorporated the audio range with earphones. Those were termed as %u2018BassHeads%u2019. 2018 witnessed the launch of speakers and 2019 saw the soundbars and home-audio systems. The products also are seen in wireless forms. The founders kept in mind that their products are costeffective.THE 35-MEMBER TEAM AIMS AT LISTING ITSELF FOR IPO NEXT YEARThe two-member team has got converted into a 35-member team now. boAt aims at listing itself for IPO early next year. It is planning to raise $500 mn (Rs. 3500 crores) at a valuation of $1.4 bn.The net worth of the boAt company is Rs.700.44 crore approx.Be it a picnic or a salary hike, boAt is ready to be with you.18