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17Yes, this is about the music/audio devices such as headphones, earphones, earbuds, and speakers along with travel chargers and premium cables, and of course, smart watches. Bringing a revolutionary change, the company boAt Lifestyle has already earned a name for itself. It was in December last year that boAt placed India in the fifth-largest position globally in wearable brands. Aman Gupta and Sameer Mehta are the ones who came up with the brilliant idea of launching the boAt company and they implemented it in 2016. The Delhi-based start-up is famous for its stylish electronic brands. Aman, a co-founder knew the electronics trade to a good extent. He had contributed three years of his in the family business from 2007 to 2010. Aman had work experience in Citibank from 2003 to 2006 post completing the Chartered Accountancy course. In 2010, he went for an MBA at the Indian School of Business. Later on, he saw himself working at KPMG and then JBL (electronics and gadgets), and came the turn of product management. As he used to identify the right products for the domestic markets, his experience and expertise helped him to a great extent in the case of boAt.Aman said once they don%u2019t sell their products as electronics only. They sell them as lifestyle accessories. They are trying to portray that their products are eligible enough to be a part of everyday fashion.AMAN GUPTAFounders, BoatFounders, BoatSAMEER MEHTA%u201cWe are like Zara of electronics, not highly-priced like luxury brands or cheap like Chinese products.%u201d Sameer started his career at Redwood Interactive, he was the owner of the company. He acquired a bachelor%u2019s degree in the subject commerce from Narsee Monjee College of Commerce and Economics.About The FoundersTHEY BEGAN WITH A CAPITAL OF AROUND 3 MILLION.IN THE OPINION OF SAMEERTHE TAGLINE OF THE BOAT COMPANYThe tagline of the boAt company is %u2018Plug into Nirvana%u2019. The literal meaning of the word %u2018Nirvana%u2019 is a place of perfect peace and happiness, like heaven. It is quite understood that the company wants to convey that by using any of the devices, one would have a feeling of peace and happiness.17