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53WORDS TOLIVE BYYour mind is the sharpest and strongest weapon in your possession.Be optimistic. Be positive. Keep smiling. %u201c- Nirupam Kumar %u201d The company is well-rooted in its industrial dynamics. Mr. Kumar says, %u201cTwo of the popular trends rising to the occasion is the brisk pace of the global nutrition supplement market and the transforming business practices.%u201d And they are geared up for the changes. It has the workforce, augmented manufacturing and distribution facilities, and is developing an online marketing and distribution model for the subcontinent and other countries.WHAT FUELS THEIR FORTE?Driven by industrial veterans, Xania has experience in international business, supply chain, and R&D in global healthcare. But R & D is the most essential part of its business. Mr Kumar says, %u201cOur R & D affinity focuses on internal development, as well as product development for our global customers,%u201d. It%u2019s stepping up digital capabilities to increase efficiency and reduce time, effort, and resources. Xania welcomes digital inclusions to be incorporated into its organizational framework as it provides a better means of presentation and understanding.It has also developed many novel formulations and accomplished international R&D projects. Masking the bitterness of herbal ingredients and developing bilayer dual color-effervescent tablets with dual-dissolution profiles for its global customers were two such difficult projects. Its other products like liposomal products, inhalers, nasal sprays and sub-lingual mouth sprays also complement its R&D. The company has a team of scientists working on innovative technologies. They also team up with the business development team to bring up new ideas, concepts, exploit market needs, and more. They specialize in developing generics, high-tech products, and Novel Drug Delivery Systems (NDDS), which allow the company to enter new markets.UNYEILDING TO UNCERTAINTIESWhen asked how they dealt with the pandemic,%u201d Mr. Kumar responded, %u201cI look for opportunities in uncertainties.%u201d The period was difficult at best, but it also offered a plethora of opportunities. Being analytical and competitive, the company smashed through the impediments boldly. They designed products to improve healthcare amid the crisis. Also, there were consecutive challenges that they addressed boldly during this period. Mr. Kumar believes his ability to forecast gave them the upper hand. He says it is an indispensable quality of a leader. %u201cThe existence and growth of an organization depend on forecasting,%u201d Mr Kumar says, He further adds, %u201cBanking, funding, buyer%u2019s trust, investor%u2019s faith, employee loyalty, and management%u2019s confidence are the various attributes guided by forecasting.%u201d His ability to foresee opportunities in challenges has aided in keeping the sails afloat and on track with their vision and mission.A DEDICATED CULTUREWith such strong leadership and a clear mission, it would be surprising if Xania didn%u2019t have a dedicated team. Like the head honcho, the team is capable, confident, and motivated to handle challenges. Mr. Kumar positions himself as a mentor and encourages them to take risks and never be afraid to fail. After all, success and failure are two sides of the same coin, and both are essential to building a strong foundation. While success aids in progress, failure aids in learning and adaptation. This understanding keeps them moving forward like a brave and confident team. Mr. Kumar also motivates the team with inspirational thoughts, success stories, and biographies of eminent personas. In this way, he keeps the team focused on achieving 100% client satisfaction and success. %u201cClient satisfaction is the pillar of our company, and we inculcate success as a habit,%u201d says Mr. Kumar.THE FRUITS OF LABOURThrough sheer will and hard work, Xania has put many notches in its belt. Within 33 months, it has established footing in 6 countries and 12 other countries awaiting product registration. Its MOUs are signed in 24 nations. Xania has accomplished 3 R&D projects and developed 100 branded formulations. Its manufacturing agreements are in 9 different locations across India, the USA, and Europe.The company also invests in CSR, which highlights another interest of Mr. Kumar. %u201cFor me, service to humanity is the greatest service,%u201d he claims. The company has contributed to the COVID welfare fund, as well as donated nutritional supplements and vitamins to the needy, deprived, and malnourished, along with a few NGOs.THE NEXT FEATS TO ACHIEVEXania%u2019s plans for the future are primarily to democratize its offerings across the global landscape. Within the next 5 years, the company intends to establish operations in 50 nations across America, Australia, Asia, Africa, and Europe. They will focus on creating innovative formulations in innovative dosage forms at an affordable price. Xania is in the process of building and establishing its global brands. Brands like Xano Fit, Xano Fizz, Ultraxan, and Suregrow are already in the marketplace, creating a lot of buzz. These are the flagship brands of Xania, and with time, it will strengthen and work towards building a global presence for these brands across the continents.